"If you read Cosmo or any of the popular women's magazines, they are all about sex," Schwartz said. That is so sad."īut it's not hopeless, said Schwartz, who said women are doing more research into achieving the "O." They have been inspired by the frank treatment of sex on shows like "Desperate Housewives" and "Sex and the City."Įven before those shows were hot, Cosmopolitan magazine served as the between-the-sheets bible for women-and it still does. You can't, but we still live in a culture where women in their 30s and 40s have never experienced that kind of climax. "Show me one man over the age of 16 who never had an orgasm. "Women's pleasure during sex is still not equal to men's pleasure during sex," Deysach said. She also said many female customers confide that they want more than a toy. "We want to be comfortable, not somewhere sleazy." "Women don't want to shop somewhere where a teenage kid with nachos is telling us how to use lubricant," Deysach said. Deysach, who also sells products via, says more brick-and-mortar sex shops are springing up nationwide. Many customers tell her they're migrating from online shops to boutiques like hers. Deysach says she has seen an increase in women shopping for sex toys. Sex toys of various sizes and functions decorate a nearby shelf. With light blue walls and billowing silver curtains, Early to Bed could easily be mistaken for a bath and body shop.Īmong the inventory are edible candy bras and matching thongs. "This is a huge step forward."ĭeysach took her own step forward four years ago when she opened Early to Bed at 5232 N. "Condoms were almost inaccessible to women the way they were sold before," Deysach said. There's still such a stigma that women may still be embarrassed to buy them."ĭeysach is more optimistic about the product push toward women. It’s estimated the market for women will be worth three times that."I've seen ads for the condoms for women, and they are really nice," said Leah Neubauer, 24, of Lakeview "But women will still want to check them out. Viagra pushed the male arousal market to a $2 billion a year industry. Women now are taking responsibility for the sexual pleasure in the relationship. Passion Parties’ Pat Davis isn’t surprised at how fast female consumers responded to the change.ĭAVIS: Because today’s woman, she really wants to know. Marketed with cool music, hip animation and a MySpace page, it’s been selling out. Then Trojan joined the fray with its Elexa line of intimate products. It expanded its KY line to include massage oils and warming gels. Ads have become direct, informative and fun. Johnson says companies have started a kind of sexual marketing revolution. JOHNSON: It showed a level of candor that was not being expressed in the way people were advertising towards women. MIRANDA: What does this stallion do for a living? SAMANTHA: I’m telling you, we almost broke the bed. Johnson says advertisers are changing their tune, taking cues from pop culture like TV show “Sex and the City.” LISA JOHNSON: Women have been craving a space in between clinical and dirty. Lisa Johnson is the founder of Reach Women marketing group. Not long ago, products like condoms and lubricants were marketed clinically or with a locker-room approach. PAT DAVIS: My goal was to really address mainstream, and to make the products, the marketing the catalogues, everything we did, appeal for every woman, so that she didn’t feel intimidated. CEO Pat Davis credits a lot of that success to making women comfortable. Passion Parties’ business is growing 40 percent a year. They play games and sample products while a representative talks them through a whole line of intimacy items. STACEY VANEK-SMITH: At a home in Ventura, California, about a dozen women are having a Passion Party. We sent Stacey Vanek-Smith to investigate. You probably won’t be surprised to learn there’s a lot of money in those marital aids. There’s an obscure law that makes it illegal to possess six or more of the devices at a time. Seems a clerk in a lingerie store there was jailed last week for selling sexual devices. TEXT OF STORY LISA NAPOLI: Lubbock, Texas would not be the place to be in a certain intimate items business.
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